At the first show Babkina on the podium deputies

The singer presented to the public the first collection of clothes.
Photo: Sergey Dzhevakhashvili / "Antenna - Telesem"

The idea to create her own clothing line Nadezhda Georgievna was prompted by her neighbor, who is engaged in the manufacture of shoes for corpulent women. The work on the project leading the "Fashionable sentence" on Channel One began in late May, and in October, the first products of the brand "Nadezhda Babkina" went to online stores.

Photo: Sergey Djevahashvili
Photo: Sergey Djevahashvili
Photo: Sergey Djevahashvili
Photo: Sergey Djevahashvili
Photo: Sergey Djevahashvili
Photo: Sergey Djevahashvili
Photo: Sergey Djevahashvili
Photo: Sergey Djevahashvili

“When I presented my dresses on the TV channel live, I asked for a discount for the spectators,” Nadezhda Georgievna admits. - And 160 dresses flew away in 10 minutes! Yes, I am not a merchant. I do not know how to trade, I know that I will always have to.

The singer decided to arrange the first fashion show in her own theater “Russian song”. An improvised podium appeared right in the lobby, where Babkina's colleagues in the State Duma, the wife of actor Boris Shcherbakov — artist Tatyana Bronzova, actress of the Moscow Art Theater Natalya Egorova, and perfectly ordinary women defiled themselves in front of the audience.

Photo: Sergey Djevahashvili
Photo: Sergey Djevahashvili

Each outfit Babkina commented and told about his merits: “This long dress can be worn not only in summer, even in winter, under a fur coat. Pay attention to dress-shirts. This is the most current style! Due to the longitudinal vertical seams, the figure visually stretches and becomes slimmer. ” The favorite model of the singer herself was a bright red dress to the floor.

“Today there are 14 things in my collection,” says Babkina. - I try on all the models for myself, check the seams and, if I see any flaws, correct them. In production, everyone does his own business professionally - those who exactly poach their pockets are made only by them, the specialists who tuck in their sleeves and work on them. There is no mass conveyor where one person sews everything.I myself came to the production, went to the shops, selected the appropriate fabric. But one, of course, could not do everything, I was helped by a professional team led by Victoria Vijani. She is a fashion designer and designer, doing an excellent job with her business. Do you know that not one university is taught to make patterns on corpulent women? All drawings are small, on graceful girls. Today, all sharpened on the parameters 90−60−90. Well what is it? And we, women with weighty virtues, where to go? So I decided that I will create beautiful budget outfits that will decorate the figure both in winter and in summer.

The plans of the singer line of accessories. Already ready silk scarves with bullfinches. Nadezhda Georgievna emphasizes: “I want the theme of the country in which we live to sound in these accessories. It's cold here so let's create a winter mood. ” In the future, the singer may release a more expensive collection for women with high incomes. Now the priorities are the budget line, in which the average price of a dress is 7–9 thousand rubles.



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